SIMPSONVILLE — A new locally owned specialty grocery and deli opened this week in one of downtown Simpsonville’s most recognizable storefronts, bringing fresh-cut meats, local produce, and made-to-order sandwiches to the corner of Main and College streets.
Main Street Provisions occupies the former Palmetto Bank building — a two-story brick structure that has sat vacant since 2022 — and is the latest business to take advantage of the city’s downtown commercial incentive program, which provides a one-year property tax reduction for businesses that occupy long-vacant storefronts in the Main Street corridor.
Owner [Dana Whitfield], a Simpsonville native who previously operated a catering business out of the Five Forks area, said she spent two years looking for the right location before signing a lease on the College Street property last fall.
“I grew up coming downtown with my grandmother, and I always thought this corner deserved something special,” Whitfield said. “I wanted a place where you could grab lunch, pick up something for dinner, and actually talk to the person behind the counter.”
The shop carries a rotating selection of local and regional products, including honey from a Fountain Inn beekeeper, hot sauce made in Travelers Rest, and eggs and seasonal vegetables from two Upstate farms. The deli counter offers a daily menu of six to eight sandwiches built on bread baked in-house each morning, along with soups and prepared salads.
The renovation of the bank building took seven months and preserved several original features, including the marble teller counter — now repurposed as the deli bar — and the original pressed-tin ceiling throughout the main floor.
Simpsonville Downtown Development Association Director [Name] called the opening a significant step for the Main Street corridor, which has seen four new businesses open in the past 18 months.
“Every time a good business takes root on Main Street, it makes it easier for the next one,” she said. “Dana is exactly the kind of owner who makes a downtown block better.”
Main Street Provisions is open Monday through Saturday, 8 a.m. to 6 p.m. A Sunday hours pilot, running 10 a.m. to 3 p.m., is planned beginning in April.